The Italian firm Lavazza creates a joint venture with Cuba to produce coffee

The Italian firm Lavazza creates a joint venture with Cuba to produce coffee

HAVANA, Dec. 7  The Italian firm Lavazza created a joint company with Cuba for the production of coffee in Santiago de Cuba, which will include the certified organic bean variant for export.The joint company is called BioCuba Caffe S.A., and it is the first of the state-run Cuban Agroforestry System.

According to the official newspaper Granma, this company is expected to have a significant impact on coffee production in the country and the producers linked to it.

The president of the Association for Cultural and Economic Exchange with Cuba, Michele Curto, assured that “for every kilogram of coffee that comes out, the same amount must be guaranteed for Cubans.”

“Every time we go to export coffee, we will have to ensure that there is enough for the Cubans. We will always keep the producers at the center,” he said.

“The company that is created” plans to introduce “certified organic coffee production in the country” and a comprehensive proposal “for the development of the community and its people,” defended the first vice minister of the Ministry of Foreign Trade, Ana Teresita González.

She expressed that “the new entity has an innovative conception.”

He also pointed out that “it moves away from conventional coffee production, opts for a clean product, promotes its preservation and social responsibility. At the same time, it will promote good agricultural practices to improve crop yields and the quality of the product.” coffee”.

Santiago de Cuba contributes 40% of the total volume of grain extracted in the country,, however, there is no coffee for the population, who in the absence of the product has chosen to drink plantain infusion.

The signing of the agreement comes at a time of crisis in the national coffee industry.

Recently, France and Cuba signed an agreement for the production of coffee in a privileged area in the east of the island, whose fruits will then be marketed abroad.

In this case, the project will not solve the problem of coffee shortage suffered by the population in the medium term, since the grain will be exported despite the shortage suffered by the inhabitants of the Caribbean nation.

The Cuban Agroforestry Company Gran Piedra Baconao and the French Malongó signed the treaty through which the European nation undertakes to invest in coffee production in a region of Santiago de Cuba, where it is planned to intensify the productivity of the grain for export.

The same has happened with plantations in Guantánamo that have been destined for export to Italy under the name of new brands, while residents in that territory must pay up to 300 pesos for a pound of the product or replace it with banana infusion.

Last October 16 amid an acute shortage in Cuba, the famous Italian brand Lavazza presented in Madrid an exclusive range of premium coffee, labeled La Reserva de ¡Tierra!

Cuba, made with grains from the Island.

In an exclusive event held in the Spanish capital, the Italian firm delighted attendees with the flavor and aroma of Cuban coffee, tasted between mojitos, Cuban music and a coffee show offered by the best Lavazza baristas.

In Cuba, the population has been without coffee for five months and the government explains that they are forced to import it for rationed distribution due to the “blockade” that prevents the import of fertilizers and inputs necessary for the cultivation of coffee trees.

Become a luxury item on the Island, national coffee is sold in MLC stores at exorbitant prices that most Cuban workers cannot afford. Disappeared from the basic basket, Cuban coffee now appears beautifully packaged by Lavazza for Spanish and European consumers.

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