The Habano Festival breaks record in the humidor auction

The Habano Festival breaks record in the humidor auction

HAVANA, March 2  Seven humidors from Cohiba, Trinidad, Partagás, Montecristo, H.Upman, Romeo y Julieta and Hoyo de Monterrey have managed to obtain a total collectionof 17,800,000 euros at the closing of the twenty-fourth edition of the Habano Festival, which celebrated the 55th anniversary of the Trinidad brand, surpassing the record registered last year with more than eleven million euros.

The proceeds will go to Cuban public health, as announced at the gala night of the festival organized by Habanos S.A., a distribution company of 27 premium brands that has achieved a business volume of 721 million dollars in its thirtieth anniversary. in 2023, with an increase of 31% compared to the previous year.

“Last year we achieved a record revenue figure thanks to exclusive presentations of new products,” the co-president of the company, Luis Sánchez-Harguindey, detailed to EFE, for whom the reinforcement in the positioning of Cohiba and Trinidad, “the brands more premium”, together with a mix of launches with 31 new products and 22 specialties have made this growth possible.

China consolidates itself for another year as the first global market in turnover, followed by Spain, Switzerland, Germany and the United Kingdom, while, by region, Europe revalidates its leadership with a share of 56% of the market, ahead of Asia (21% ), America (13%) and Africa and the Middle East (10%).

More than 2,900 participants and 160 journalists attended a week full of activities that included international seminars, food pairings, tobacco rolling courses and visits to the plains of Pinar del Río and different tobacco manufacturing factories.

The fifth edition of the “Habanos World Challenge” contest was also held, which tests the knowledge of fans through pairing, menu, or cutting tests of cigars, and in which the Canadians Philip Ramos and Aarom Ignacio won. the final to the Kuwaiti team composed of Hassan Saber Altamimi and Sanel Talal Haddady.