Samsung opens brand shop in Havana

Samsung,Cuba,HAVANA, May 29  Samsung Electronics Co. said Monday it has opened a brand shop in Cuba, marking a rare move for a global tech company to make a full-fledged step to tap into the market.

The South Korean tech giant said it has opened the brand shop under cooperation with a local retailer Cadena De Tiendas TRD Caribe (TRD).

The shop will display premium Samsung Electronics products including smartphones, TVs and refrigerators.

TRD, a major retailer, takes up more than 50 percent of the country’s electronics market.

Samsung first joined an electronics convention held in Cuba in 2012 and has been making efforts to penetrate deeper into the country. The company said the shop is expected to help improve Samsung’s brand reputation in the region.