HAVANA, July 6th Cuban beer Parranda, produced in the Mariel Special Development Zone, is available for the first time in a store at MLC in Havana.Its release on the market was announced on the social networks of the brand itself: “The first partygoers. You can now buy our beer in the 3rd and 70 markets. The wait is over, now we are ready for the Parranda”.
Days ago, Parranda’s Facebook profile published a video showing how the store was being supplied with the new beer.
Following comments from various users about the price at which it is being marketed, the brand responded that it is being sold at “1.20 for a 500 ml bottle and 2.95 for a 1.5 L bottle in stores.”
Regarding the sale, they replied that until now it will only be carried out in the aforementioned shopping center by MLC I quote in Playa, but they assured that “little by little we will be supplying all the provinces of the country.”
Faced with other questions from Internet users, the Parranda profile reported that they are working on the distribution in the market, with which they intend to make it available in most sales channels.
“Soon it will be able to be found in bars, restaurants, and cafeterias. The prices in national currency will depend on the channel”, they added.
The launch of Parranda beer took place in November 2022 during the Havana International Fair (FIHAV 2022).
At that time, the legal specialist of Cervecería Cubana, Félix Omar Rodríguez Pérez, told Cubadebate that it was a light beer with 4.8% alcohol.
For his part, Arnoud Van Schaik, general director of the Dutch-Cuban mixed company that produces the drink, assured that it would be destined to “fulfill the national demand for beer, currently unsatisfied, based on a Cuban product.”
Regarding the name, he explained that it was chosen because “parrandas are UNESCO’s cultural heritage of the country and they excite people, and Parranda wants to unite people, and families, and be present when they share their experiences.”
The new Mariel factory will produce and market, in addition to the Parranda, other beverages based on alcoholic and non-alcoholic malts, as well as other energy drinks.