HAVANA, June 23 The 2nd Communication International Festival will begin today and will be attended by nearly 500 participants from Europe and Latin America, who will discuss on the role of designers, publicists and journalists in the construction of current society and economy.
On the opening day, those attending the Nacional Hotel will have the opportunity to receive the lecture by Dr. Francisco Aguadero, initiator of the subject Corporate Social Responsibility in Iberian universities, who holds a bond of close academic collaboration with Cuba.
Today’s exchanges will be focused on the topic of Public Relations, as well as Visuality, Advertising, Media & Marketing, job profiles where Cuba has no a long tradition, but it is beginning to show relevant work experiences.
The session will reserve a space to exhibit the campaigns for the 500 th anniversary of the founding of Trinidad, Sancti Spiritus and Camaguey villas, celebrations that have served as inspiration for communication professionals to develop products, both of tourist propaganda as social welfare, for heritage preservation.
Workshops on strategies for institutional leadership and website design run in parallel with the working sessions of this event, organized by the Cuban Association of Social Communicators, which also includes reflections on the importance of social responsibility in public relations.