Havana Club set to spread the spirit of La Cubanía
HAVANA, May 5th Havana Club, is back with a new brand campaign which heroes its full portfolio, called ‘Cuban Mode’. Celebrating the unique Cuban mindset and vibrant collective energy – described as La Cubanía – the £multi-million campaign embraces the infectious spirit of Cuba and invites rum lovers to switch their Cuban Mode on.
The campaign includes digital, social and online video media, out-of-home, and channel marketing in grocery and impulse channels, as well as pubs and bars.
Centred around the brand’s award-winning rum portfolio, the campaign captures the very essence of Cuba by combining iconic landmarks with vibrant party scenes through an unexpected journey across a Cuban home.
From the moment the doors open and you are invited inside, each frame bursts with colour and creativity as the intergenerational cast, fully comprised of locals, share a slice of their own version of what makes life in Cuba unique.
Each vignette, from domino games and twirling rumba dancers to dancing under the twinkling cityscape, heroes a different Havana Club expression while the voiceover describes the “contagious spirit that flows across all generations…making you want to grab life in all its colours, shapes and forms”. View the hero film here.
Josh McCarthy, Brand Director at Pernod Ricard UK, commented: “Havana Club is THE iconic Cuban rum and Cuban Mode is here to reveal La Cubanía to the world and spread its energy with and through our community.
La Cubanía is the essence and lifestyle born in the streets of Havana, but it is meant to be felt by everyone everywhere. Over the last few years, we’ve built a solid position as a street culture icon amongst Generation Z, and we’re confident this campaign will further accelerate brand growth and welcome new audiences to the brand.”
https://havana-live.com/wp-content/uploads/2023/05/Kitchen-Girl-Landscape-HC3-Global.jpg598820Havana Livehttps://havana-live.com/wp-content/uploads/2018/09/logo_havana.pngHavana Live2023-05-05 09:53:002023-05-05 09:53:00Havana Club set to spread the spirit of La Cubanía
HAVANA LIVE is a Website with daily coverage that provides cutting-edge information about Cuba and especially about its capital. Through our platform it is possible to have an approach to the most popular arteries, places and protagonists of the Greater Antilles, especially we focus on making visible their cultural heritage, gastronomy, history, events, etc. All with accurate and updated information, a modern and creative design and high-quality photos resulting from the work of a small team of professionals.
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