Cuban rum producer Havana Club International has relaunched its Havana Club 15 Year Old expression with a new bottle design. Created to “highlight its authenticity and premium quality”, the latest design features a new shape and taller bottle, with a more “sophisticated” label to increase the product’s shelf stand out.
The words “La Habana Cuba” are also embossed onto the bottle and a bottom-weighted glass base has also been incorporated into the design. “A rum of such outstanding quality and authenticity as Havana Club 15 Year Old deserves packaging that reflects its rich Cuban rum making tradition,” explained Nick Blacknell, international marketing director for Havana Club International. “The new bottle conveys the importance we place on craft, whilst highlighting the quality of the rum inside and we’re confident it will appeal to true connoisseurs who know how to appreciate a rare and luxurious Cuban rum.”
The new release is already available in Cuba and Australia and will be launched into various markets around the world by the end of the month, before being rolled out in Mexico and China later this year.
by Melita Kiely