Habanos S.A presents the new Hoyo de Monterrey Epicure No.3
HAVANA, September 26 The Habanos S.A. corporation reported today in this city the presentation in Spain of a new vitola of its products to highlight the high quality of the Cuban tobacco industry.The statement released this Tuesday in Havana adds that Tabacalera, partner and exclusive distributor for Spain of Habanos S.A, exhibited the Hoyo de Monterrey Epicure No.3 for the world premiere, in an event organized in Madrid by the Pasión Habanos Club, under the name The Garden of Epicure.
It was the most anticipated meeting of the year for fans of the world of Habanos in the Iberian nation, and it became a dream evening where they also enjoyed good music, excellent gastronomy and magnificent Habanos, the statement stressed.
The Spanish capital hosted this special celebration in a unique environment, Desert CITY, a biotechnological nursery and experimental botanical garden, where guests were taken to the garden of the Greek philosopher Epicurus.
The more than 400 attendees, among whom were fans, such as the renowned Spanish actor Eric Masip, specialists, press and international distributors, were able to try the Epicure No. 3 vitola for their debut, in addition to delighting in others such as Hoyo du Maire and Petit Robust.
Hoyo de Monterrey Epicure No. 3 is the new vitola of the renowned brand, it is the fourth of the acclaimed Epicure Line and becomes the one with the largest ring gauge (diameter) and the first with a figurative format (ended in a point).
The new vitola is offered to the market in an SLB wooden box of 10 cigars made Totally by Hand with Long Filler, after a careful selection of the wrapper, filler and binder leaves from the Vuelta Abajo plains, where the considered best is produced. tobacco in the world, in the western Cuban region of Pinar del Río.
This new vitola joins the portfolio of the successful Epicure Line of the Hoyo de Monterrey brand. The Epicure No. 3 vitola, with a ring gauge of 54 x 125 millimeters (mm) long, comes to the market as a very aromatic cigar, with light bitter and woody tones that enhance the elegance and complexity of the Hoyo de Monterrey brand, experts emphasize.
Lovers of mild-strength Habanos will be able to find the new Epicure No. 3 after its initial presentation, in the different official points of sale in the more than 140 countries in which Habanos, S.A. distributes its products.
Tabacalera is the leading business group in the marketing of Premium cigars worldwide. It used to be the Compañía Arrendataria de Tabacos, a former Spanish tobacco monopoly created in 1636, present in more than 150 countries through a powerful distribution network.
This firm has the most prestigious portfolio of brands in the sector and includes all Cuban brands – such as Cohiba, Montecristo, Partagás, and Romeo y Julieta, participating 50 percent in Corporación Habanos S. A. In addition, the group is the exclusive distributor of Habanos For the Spanish market, it is headquartered in Madrid and has five thousand employees around the world.
For its part, Habanos, S.A. is a world leader in the marketing of Premium cigars both in Cuba and in the rest of the world. To achieve this, it has an exclusive distribution network present on five continents and in more than 150 countries (www.habanos.com).
