HAVANA, May 18th – Fira de Barcelona begins its expansion in Cuba with the organisation of HostelCuba, the International Restaurant, Hotel and Equipment Exhibition which brings together over 50 international exhibitors, mainly from Spain but also from other countries such as Italy, Germany, Norway, Switzerland, Ukraine, Dominican Republic, Mexico and Panama. In addition, some 60 government bodies and institutions which are the main buyers on the island given the particular trade conditions of the Cuban market, are also taking part.
The launch of HostelCuba, jointly organised by Fira and its Cuban government partner Pabexpo, takes place within the context of Cuba’s opening up to foreign investors and companies to supply different industries – in this particular case, equipment and services for the hospitality and tourism sector – making it an excellent business opportunity for exhibitors to establish themselves as new suppliers.
In addition to the trade show area, the event will have a programme of business meetings to promote contacts between local trade professionals and government buyers and foreign companies interested in accessing the Cuban market. At this first event, more than 200 meetings with 118 buyers have been scheduled.
HostelCuba, which will be held in the Pabexpo trade fair complex in Havana, is the first of four new trade fairs that Fira de Barcelona is organising in Cuba in 2016 and 2017 with Pabexpo, part of the Palco Business Group. The next events will be Feria de Alimentos Cuba, the International Food and Beverages Exhibition; Securtec, the International Security and Emergency Services Exhibition; and PacGraf, the International Printing, Packaging and Graphic Arts Exhibition.
Fira de Barcelona is the first foreign trade fair institution to have a presence in Cuba, strengthening its international strategy to generate new business opportunities for the companies that take part in its events. In this respect, the institution is also jointly organising trade fairs in other countries such as Qatar, Japan, Mexico, Portugal and Morocco, as well as providing consultancy services.
Fira de Barcelona is one of the biggest trade fair organisations in Europe, the leader in the Spanish market and a renowned international event organiser. Every year it hosts more than 120 trade shows, congresses and corporate events and welcomes 30,000 direct and represented companies and more than two million visitors in its two exhibition centres, which between them offer 400,000 square metres of gross exhibition space.