Cuba presents the first ranking of private companies
HAVANA, Feb. 27th The Ranking of Notorious Brands of private companies was presented for the first time at the Hotel Royalton Habana Paseo del Prado, in the Cuban capital.During this first edition, the winners in the three categories included were the Clandestina brand, in Fashion; D’ Brujas, in Cosmetics; and El Biky, in gastronomic restoration.
As SMG Branding, a private company dedicated to strategic Branding on the island reported on its Facebook profile, the presentation space “contributed to the exchange between Cuban entrepreneurs, with a great desire to do and grow.”
They also added that “the program of the event was conceived not only to present the ranking but also allowed the PieDerecho team of researchers to show what was the methodology used to obtain these results, as well as some curious elements obtained during the investigation.
Said Ranking was prepared following the criteria of the consumers of the Cuban capital, which determined the leading brands in each of the categories that were evaluated in this edition.
The PieDerecho research team carried out a study through surveys of a representative part of Havanans, where the opinion of 385 people was taken into account to later organize the results and awards based on the suggestions of the respondents.
For its part, the non-state portal OnCubaNews revealed that a ranking of ten brands by category was subsequently prepared, which was unveiled during the presentation of SMG Branding.
Also, they expand, the study served to obtain data on the knowledge and consumption of the different brands by Havanans, depending on their age groups and areas of residence.
SMG Branding added on the social network that an important moment of the meeting was the panel in which three of the brands that were in the ranking presented their stories and ways to grow their brands: “Thank you Beyond Roots, Innatus and Doña Alicia for agree to talk with us and share their experiences with our guests”.
Finally, the organizers published that the most important conclusion of the meeting was that “in Cuba there are well-known brands for their audiences and many intelligent people who want to make them grow.”
After this first experience, SMG Branding plans to hold a second edition, yes, thinking of expanding its field of study beyond the Cuban capital and exploring other sectors of private activity in the country, a sector in expansion despite the economic limitations that Cuba is going through today.
