Art Plaza Circuit of creative industries ready to walk alone

Art Plaza Circuit of creative industries ready to walk alone

 HAVANA, Feb. 15th. The Arte Plaza circuit as a creative industries project in the historic center of this city culminates its promotion stage with international financing and must grow from the self-management of entrepreneurs and local actors.

It received funding from the European Union and the Camoe Institute of Portugal and was executed for three years by the NGOs Care and Oikos together with the Office of the Historian of the City of Camagüey (OHCC).

“The reality of this morning was seeing very different undertakings. This richness of this change makes us happy to have fulfilled what we had thought we could do for the population of Camagüey,” said Marina Orien, representative of Care Francia, this Saturday.

In this, her third visit to Camagüey, she came to the closing workshop of the project in the middle of Camagüey’s Culture Week and which allowed her to see the most visible face with the Arte Plaza fair, February 3rd and 4th, on Maceo Street.

“We were still talking about diagnosis. I didn’t know if we were going to get beyond the diagnosis. The pandemic happened that made work difficult for everyone. Finally we reach the end. “I am very impressed to have seen these ventures that were theoretical things come to fruition,” Marina Orien recalled.

From the idea of visualizing five separate industries, the field study led to the layout of a circuit to interconnect five spaces within the segment of Camagüey proclaimed a World Heritage Site.

The OHCC coordinated the training and diagnosis of the potential of spaces, community leaders and businesses based on the direct development of the territory.

They associated Agramonte Park with literature, the Plaza de San Juan de Dios with plastic arts and crafts; Plaza del Carmen with gastronomy; the Workers’ Square with the scenic and audiovisual; and Martí Park with music.

Written like this, it reads quickly and seems easy, but it was a challenge taken on in the circumstances of the Covid-19 pandemic, and without previous experience because little work had been done on this issue of the creative industries in Cuba.

“I am not the one who gives the money, it is the European Union; I am part of the adventure. I am very happy that things have come to fruition that change people’s lives, and it goes further with planning, with the master plan, a diagnosis that allows us to have more ambition, because that is a first step: to have more ambitions but everything is fine. organized,” concluded Marina Orien.

Yesterday, at the Santa Cecilia Convention Center she was accompanied by Mrs. Guadalupe González, from CARE Cuba; Raquel Calás, specialist from the NGO Oikos Cuba; and Niurka Cruz, evaluator of the Arte Plaza Project.

During the exchange with entrepreneurs and cultural actors, gratitude was recurring because the donations helped improve the presentation of the products; and the communication actions allowed them, first of all, to know and recognize each other.

Alfredo Fuentes, from the group of cartoonists Arte Cómic, presented a book model and spoke of possible dreams based on technological help to reach production with a sense of industry: “The greatest learning has been learning to take creation to the level of the business.”

Flores de Miranda highlighted the empowerment of women as an increased trait, something also confirmed by the ventures of natural cosmetics, curly hair treatment, traditional weaving and even the horizon of services from a house with historical heritage values.

The day before, in a session of the 16th International Symposium Challenge in the Administration and Management of Cities, an entrepreneur explained that winning goes beyond money. Recognition, support and accompaniment must also be gained.

“That is the idea of a solidarity enterprise, especially when it is inserted in a spacious historic center, where they must comply with regulations and see the opportunity to be in that place,” explained María Isabel Carmenate, coordinator of Arte Plaza.

The deputy director of the OHCC Master Plan set the goal of achieving a catalog or atlas for the commercialization of the circuit for tourism. That is why they foresee the delivery of quality seals for gastronomy, accommodation and sales businesses that highlight the cultural identity of Camagüey.