HAVANA, Apr. 5th Seven new Meliá properties will be opening in Cuba by the end of 2018, upping the Spanish hotel chain’s room count on the island by 2,145 keys.
Meliá Cuba started the chain’s growth spurt by opening five new hotels this year. The properties, all of which are small- to medium-sized and set in historical buildings, represent a new style of hotel for Meliá in Cuba. Collectively, they offer 409 rooms. In addition, Meliá Hotels International will open two new flagship properties in Varadero and Cayo Santa María by the end of 2018. The Meliá Internacional, Varadero, will have 934 rooms and the Paradisus Los Cayos, Cayo Santa María will have 802 rooms.
Meliá will also open Hotel INNSIDE Camagüey, as well as three hotels in the city of Trinidad before 2020. The properties in Trinidad will include Meliá Trinidad, Meliá Punta Ancón and the innovative Sol House Ancón, which is the result of the conversion of the current Hotel Ancón.
Meliá’s growth plans align with Cuba’s strategy to diversify its tourism industry.
“Within the framework of our strong commitment to helping improve Cuban tourism, we have the opportunity to promote unique cities with exceptional tourism potential, such as Cienfuegos, Camagüey, Santiago de Cuba, or Havana. This guarantees the internationally acknowledged Meliá service and quality standards from the east to the west of the island,” explained Gabriel Escarrer, vice-president and CEO of Meliá Hotels International.
“The hotels in the new destinations, which are already in operation, will take on our Meliá brand (Meliá La Unión, Meliá San Carlos, Meliá Colón, Meliá Gran Hotel) and INNSIDE by Meliá brand (INNSIDE Cienfuegos Jagua and INNSIDE Camagüey) once they have been fully adapted to the brand standards.”
Francesc Camps, deputy managing director of Meliá Cuba, said: “The new hotels will provide us a chance to show our commitment to the development of balanced and sustainable tourism in Cuba and to demonstrate the value that our brands can add. These hotels in heritage cities are well integrated with the cultural and social fabric of their destinations, and give us a chance to provide travellers with experiences focused on discovering more about the local culture and heritage.”