Giorgio Gucci inaugurates its exclusive store in the Hotel Manzana Kempinski

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The Italian businessman Giorgio Gucci (2d), representative of the third generation of the Gucci dynasty, poses with the Cuban athlete Ana Fidelia Quirot (2i) and the regimentalists Yomil (d) and El Dany (i), in one of the new Luxury stores opened at Manzana Kempinski hotel in Havana EFE

HAVANA, April 22  Italian entrepreneur Giorgio Gucci opened his boutique “Giorgio G. VIP” at the Manzana Kempinski Hotel in Havana this Saturday.

The luxury industry takes positions at a fast pace in Cuba with the official opening yesterday of exclusive brand stores such as Versace, Armani, Montblanc and L’Occitane en Provence, all located on the first floor The Kempinski Manzana, the first five-star plus hotel to be inaugurated on the island.

The commercial gallery, located on the ground floor of the Hotel, managed by the Swiss chain Kempinski, will be on demand for high-end tourism, that wants to attract the Caribbean country, which has experienced a boom of visitors in coincidence with the melting ice In relations with the United States.

“Cuba has become a fashion paradise, so I wanted to come here,” said Italian businessman Giorgio Gucci, who opened the multi-brand subsidiary “Giorgio G. VIP” at the Hotel Manzana on Saturday with articles from Versace And Armani, “great friends” of this representative of the third generation of the Gucci dynasty.Dior,Givenchy,Hermés, Loewe,Issey Miyake,Gucci,Hotel Manzana Kempinski,Havana,Versace,Armani,Montblanc and L'Occitane en Provence,

He clarified that it is a “personal company” that he started after the family sold the famous brand that his grandfather founded and with which he has been working on the island for several years.

In the same location of Old Havana, you can buy products from Montblanc, Lacoste, Longines, L’Occitane en Provence.

Gucci described as “positive” and convenient for the customer to find in the same space several firms “with the best of the European luxury market”, which until now were very difficult to find, except in some stores in hotels in Havana or Varadero .

Following the process of rapprochement with the US, which began in December 2014, Cuba has lived through key moments that have demonstrated its gradual opening to the world, including the fashion show Chanel, which in May 2016 on the emblematic Paseo del Prado for its first show in Latin America.

Last January the French firm Guerlain returned to Havana and opened a store – which also sells fragrances from Dior, Givenchy, Hermés, Loewe and Issey Miyake – also in the Prado, which could well become the “Golden Mile” of the island.